A friend of mine who isn't into things technical bought a cell phone. He complained to me that all he wanted was a phone but got so many other features that it had him so frustrated. Why can't you just get a phone if that is what you want?
I'm more into technical things than he is but I know exactly how he feels. I bought a nice but not expensive watch a year or so ago. I use a watch to tell me the time and the date, that's all. Every six months, we have to change the clocks with daylight saving and I cannot work out how to do it without the instruction book. If I accidentally bump one of the prominent buttons on it, it changes something which I cannot work out, without - yes you guessed it - getting the manual.
Now that isn't the only thing. This watch seems to have 2,187 features, only two of which I want. The other 2,185 of them that I don't want turn a one page fact sheet into a veritable tome. I'm sure if I dug deep enough, I could find features that would tell me my heart rate, my blood pressure and stress levels...things will I need as I strive to change the time.
Is a watch made today that tells the time and date only? Is there a cell phone that is simply a phone and not a camera, media centre and goodness knows what else? There are people like me who buy things to do the job they started out doing in the first place. The clue is in their names such as watch and telephone. I refuse Google Chrome as Google 'Normal' is just fine. I refuse to install additional toolbars as the computer came with one and it works.
When a manufacturer realises there are ordinary folk who want ordinary tools - and so offer a basic model in the range - will make a killing.
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