OK, but not everyone wants the hassle of registering each time with passwords etc. Not everyone wants to be peppered with suggestions. So I fired off an email and said "I don't want to sign up to anything just to watch your shows. Is this new wonderful on demand like everything else on the internet where you want info? Can't I just watch a show?"
The prompt reply was "We're changing TVNZ OnDemand to make it work better. There's a few reasons why we've needed to make registration (and login) compulsory.
If you're confused about something or want more information, we've put some FAQs together below. If your question isn't answered here, send us a note using our Contact Form and we'll do our best to answer it and add it to this list."
They needed to make registration compulsory to make it work better and improve my experience. I like the idea of a shiny new feature. Maybe I'm confused, and I was because they didn't mention the improved monetary gain that it would give TVNZ.
So I replied again: "I have no doubt many will like your 'personal experience'. You didn't need to make this compulsory, you chose to do it. I don't want it and I am sure in this hi tech age, you could have an opt out button. So I am curious for the real reasons, not the PR spin ones.
I spend most of my TVNZ viewing on demand, but will not be registering. Please let me know when I can opt out because then I will get the experience I want, not you want.
No reply to that so maybe they will be no opt out option just yet. I do feel the need to get people registering has commercial benefits. Why can't I just go to a TV site and watch a show with attached adverts without another password, if I don't want the 'benefits'? To make more money of course, or was it just to improve my experience? Maybe they were right an I'm confused. I must check those FAQ's.